MuffinMan71 over on the LittleBigWorkshop forums reports that today he received a notice from Sony informing him that Marvel had taken offence to one of his submitted costumes, and it had subsequently been removed. After some research he notes that the offending costume appeared to be of ‘The Thing’ and that other Marvel based costumes had also been removed from user profiles.
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Whether Marvel will take this further and start asking Sony to moderate costumes in-game instead of just the online galleries is unknown, but if they did try anything, it certainly wouldn’t be the first time. In 2004 Marvel sued NCsoft, publisher of Super Hero based MMORPG, City of Heroes, citing IP Infringement. In 2005 the lawsuit was dismissed.
So how far Marvel will go is unclear, but one thing is… at a time when other companies are explicitly asking for content based on their IP NOT to be moderated, it seems that some companies still don’t get it. Of course It is possible that Marvel are preparing to create some official costumes of their own, as predicted in our top 20 run down, but even then this over-active protection of IP, and direct wrist-slapping to their own fanbase, seems over the top, rather pointless, and far more likely to damage their brands in the long run than it will strengthen them.
